{"id":41,"date":"2011-08-10T23:53:37","date_gmt":"2011-08-10T23:53:37","guid":{"rendered":"http:\/\/wordblog.colinmcguire.com\/?p=41"},"modified":"2017-12-13T03:40:01","modified_gmt":"2017-12-13T08:40:01","slug":"41","status":"publish","type":"post","link":"https:\/\/wordblog.colinmcguire.com\/?p=41","title":{"rendered":"A Horse of Course"},"content":{"rendered":"

\"\"<\/a><\/p>\n

After client MARS Horsecare US, inc. signed-off on Fahlgren\u2019s\u00a0\u2018extraordinary horse\u2019 concept for its BUCKEYE\u00ae Nutrition brand of horse\u00a0feed, Fahlgren Advertising reached out to photographer, Colin McGuire, to\u00a0turn their concept into a reality.<\/span><\/p>\n

The BUCKEYE\u00ae Nutrition brand horse feed, made by MARS, is made of only the\u00a0best, certified ingredients. The goal for the ad campaign was to tell the\u00a0story of the quality within the line of feed formulas. Thus the\u00a0extraordinary horse concept was born, -this high-grade feed will make\u00a0your horse a special horse, like a unicorn or Pegasus! The campaign is\u00a0running nationally in print ads within Equine interest publications.<\/span><\/p>\n

Several of the images have also been reproduced as huge graphics on MARS\u2019\u00a0fleet of distribution trucks.\u00a0Colin was selected for this campaign because of his natural style an\u00a0ability to create mood through lighting. It was known that the images\u00a0would need to be heavily manipulated to achieve the concept, and it was\u00a0important that the final shots did not end up looking overly stylized.\u00a0Colin\u2019s previous experience shooting horses and his natural look helped\u00a0greatly in turning this concept into a successful reality.<\/span><\/p>\n

While on location in Centerburg, OH, Colin and his crew faced the\u00a0challenges that nature presented them. Prior to the shoot they had scouted\u00a0the location with specific shots in mind. The first shot in the campaign was\u00a0schedules as a daybreak shot, so that he could capture the galloping horse in the\u00a0beautiful morning light. Of course on the morning\u00a0of the shoot a bank of light clouds rolled in, but for Colin and his team, nothing\u00a0was going to stop them from getting the shot. They worked together quickly\u00a0and under pressure to light the scene artificially so that the horse would\u00a0appear natural. Their efforts resulted in a beautiful image giving the sense of morning\u00a0sun majestically highlighting the horse\u2019s healthy white coat.<\/span><\/p>\n

Although this was the first time for Colin to work with the client, MARS,\u00a0McGuire and Fahlgren Advertising have worked on various advertising assignments\u00a0together for more\u00a0than 10 years. Throughout this time they have developed a well-respected\u00a0relationship. Offers Associate Creative Director\/Designer of Fahlgren<\/span><\/p>\n

Advertising, Bill Marconi, on Colin\u2019s work, \u201cHow can you not like a guy who lays on the ground and allows a horse to run toward him repeatedly until he gets the best possible shot? He wasn\u2019t afraid to put himself out there for great image.\u00a0<\/span>Colin McGuire understood our vision and was able to bring this series of images to life in a realistic way. He has a gift for capturing a moment in true lighting and an eye for great composition. He and his crew were a pleasure to work with and we couldn\u2019t be more satisfied with the results.<\/span>\u201d<\/span><\/p>\n

You can view behind the scenes images from the shoot here.<\/span><\/a><\/span><\/p>\n

To view more work by Colin, please visit www.colinmcguire.com.<\/span><\/a><\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

After client MARS Horsecare US, inc. signed-off on Fahlgren\u2019s\u00a0\u2018extraordinary horse\u2019 concept for its BUCKEYE\u00ae Nutrition brand of horse\u00a0feed, Fahlgren Advertising reached out to photographer, Colin McGuire, to\u00a0turn their concept into a reality. The BUCKEYE\u00ae Nutrition brand horse feed, made by MARS, is made of only the\u00a0best, certified ingredients. The goal for the ad campaign was<\/p>\n","protected":false},"author":1,"featured_media":80,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/wordblog.colinmcguire.com\/wp-content\/uploads\/2011\/08\/ColinMcGuire_Sample_16.jpg","jetpack_shortlink":"https:\/\/wp.me\/s1L4aY-41","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":0,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/posts\/41\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=\/wp\/v2\/media\/80"}],"wp:attachment":[{"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordblog.colinmcguire.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}